Ottawa, ON, November 12, 2014 – Babes4Breasts (B4B) announced today that over $20,000 was raised for the Ottawa Integrative Cancer Centre (OICC).
The OICC and Babes4Breasts came together earlier in 2014 to launch a new and innovative Babes4Breasts Head Start Program for women newly diagnosed with breast cancer. The program will help women when first diagnosed, providing tools, empowerment and a support network on their journey. Improved quality of life, reduced side effects, anxiety and depression, increased stamina, and better overall health outcomes will be explored through weekly workshops with OICC therapists. The program will enable women to be their best advocates, as they learn about the benefits achievable through nutrition, natural health products, exercise, mind body techniques, stress management, and lifestyle modifications.
The funds were raised through the B4B annual concert, compilation album sales, and in its second year, the warm up campaign with The Royal Oak Pubs and Beau’s Brewery. As a lead up to this year’s Babes4Breasts benefit concert; B4B, The Royal Oak, Beau’s Brewery, and Boom 99.7 partnered again to run “Bottoms up for Babes4Breasts at The Royal Oak”. The campaign included all Royal Oak pub locations donating $0.25 from each pint and $0.75 from each 60 oz jug of Beau’s sold to Babes4Breasts. In addition, Beau’s Brewery donated 30% from every keg sold to the Royal Oak, from October 6 to 19; with Boom supporting and promoting via the airwaves. “Bottoms up” raised just over $12,000!
“We are very grateful for the support of Babes4Breasts. The Ottawa community is truly fortunate to have such passionate and wonderfully talented musicians,” said Dugald Seely, Founder & Executive Director of the OICC. “The fundraising campaign was a great success and their musical performances were stunning. Huge thanks also to their sponsors, partners and donors. The Royal Oak, Beau’s Brewery and Boom 99.7 were amazing in how they helped rally and bring the Ottawa community together. With the funds raised, the OICC is now positioned to launch a much needed program for women newly diagnosed with breast cancer. The Babes4Breasts Head Start Program will begin at the OICC in the New Year.”
Babes4Breasts Compilation album sales will continue to raise funds throughout the year. The fourth of its kind, it features a roster of 16 outstanding Canadian artists including Order of Canada member, Canadian Music Hall of Fame inductee and Juno Award winner Bruce Cockburn in addition to Trent Severn, Mo Kenney, Sweet Albi and many more. 100% of the album proceeds go to breast cancer related charities.
Babes4Breasts (B4B) is a group of like-minded Canadian recording artists who have come together to fight breast cancer through music. Our mission is to use the power of music to raise funds and awareness for breast cancer prevention, education, and support via conventional and integrative strategies, by way of a community-based approach. Since 2007, B4B has donated over $100,000 to a variety of breast cancer related charities.
About the Ottawa Integrative Cancer Centre
The Ottawa Integrative Cancer Centre (OICC) is the first integrative cancer care and research centre in Central and Eastern Canada. As a not-for-profit, regional centre of the Canadian College of Naturopathic Medicine, the OICC welcomes patients at any cancer stage as well as those wishing to prevent cancer or its recurrence. The Centre works with patients and physicians, to provide therapeutic programs that decrease side effects and promote health and improve quality of life during and after conventional treatment. Through clinical practice, research and education, the OICC strives to assess and reduce possible causes of cancer while exploring innovative integrative treatment approaches. For more information, please visit www.oicc.ca
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